Replatform to BigCommerce

balanceme.com

Founded in 2005 by sisters Rebecca and Clare, Balance Me was created to restore balance in their busy lives and improve their own well-being.

Rebecca and Clare have built a natural, eco friendly skin care brand, which provides an award winning skincare range with products designed to bring your skin and life back into balance.

Balance Me Glow + Repair Range

The challenge

The Balance Me team came to GPMD with a site which, due to a number of limitations and a legacy code base, was in need of a refresh. The original site, while functional, was one dimensional and did not allow for users to efficiently explore the breadth of the brand’s products and ranges. There was a lack of personalisation, and the UX was in need of an overhaul.

Balance Me’s specific requirements were:

  • To effectively communicate their brand story to an existing, and new audience
  • To deliver an ecommerce platform that would enable growth
  • To build on customer acquisition and increase retention

The solution

GPMD approached the project in two parts. Firstly, we migrated the old site to the BigCommerce platform. Then, following a full redesign, we relaunched the site with Balance Me’s new branding.

A fully responsive and mobile optimised site was delivered, ensuring that the essence of the Balance Me brand, and what it represents today, were captured.

BigCommerce
DotDigital
Stripe
PayPal

Project Highlights

Fully responsive mobile optimised site, following usability best practices

Bespoke solution for placing dynamic content anywhere throughout the site

Custom BigCommerce app for linking blog posts with products and categories

Balance Me - home page on MacBook Pro

Get in touch. Email [email protected], or call 020 7183 1072

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