ARAM

Business Impact Pre and Post Migration
A renowned furniture brand situated in the heart of Covent Garden, London, Aram is something special and unique, not found everyday in the world of furniture.
Increase in revenue
Increase in Conversion Rate
Increase in Average Order Value
About ARAM
In 1964, Zeev Aram opened a furniture store which stood out from the masses, sparking a revolution in the furniture business. The store, along with Zeev Aram, was ahead of its time bringing modern design to the forefront in London. He showcased pieces from Castiglioni and Breuer, and made them available for purchase to the general public - an unheard of act in the 60s!
Challenge
Marius came to GPMD to help with the migration from Magento 1 to Magento 2 and overhaul the design of the website. Being a high end designer furniture company we had plenty of imagery with which to craft a beautiful design.
- Facilitate a smooth migration to Magento 2 and maintain organic traffic levels while doing so
- Redesign the site with a modern high-end look and feel
- Improve the integration with their bespoke POS system
Solution
Over a 6 month project timeline we worked with the ARAM team to design a responsive site that reflects the high quality and modern design of the furniture they sell - ensuring that the products are the hero.
The website is fully integrated with their POS system syncing, Products, Stock, Orders and Shipments between the two systems.

Tech Stack
- Magento 2 - Ecommerce Platform
- Sonassi - Hosting
- Klaviyo - Marketing automation
- SagePay - Payment gateway
- PayPay - Digital Wallet
