Through careful due diligence, GPMD guided The Fish Society team to Shopware and they quickly saw the benefits the platform could offer. Since launching their Shopware store in 2018, it has become much easier to manage content and create new products, thereby vastly optimising routine tasks. Moreover, stock management is much easier to navigate and even creating promotions and tracking their success is faster. The telephone ordering process has improved as well, since the Stripe integration has facilitated a smoother checkout and the ability to retain customer card details. The integration with Einstein was carried out by using the prototype of what is now GPMD’s own integration platform (iPaaS) Apio to provide interfaces to manage Stock, Price and Orders.
In 2019, The Fish Society continued to expand their site with additional content such as Fishopedia, a blog extension of all things fish. Whilst constantly optimising the customer experience by making improvements to the Checkout flows, Product Detail Page (PDP), continuous design refreshes as well as expanding their personalisation reach. Despite the challenges of 2020, The Fish Society continued to thrive because of the strength in improving their operations, customer-centricity, focus on sustainability and online growth.