Proviz Sports: Magento 1 Platform for Growth

In 2008, two brothers, Ant and Bob, were commuting to their corporate jobs daily by bike and realised there was a real lack of highly innovative, light-emitting and reflective cycling products for them and their fellow commuters.

The brothers recognised there was a gap in the market and a real opportunity existed to disrupt it through pushing innovation and product development at the time where the world of cycling products was fairly uninspired. With significant time and research, Ant and Bob engaged the correct manufacturers and set about building a product(s) that customers would love. Proviz Sports was formed.

Today Proviz is an International Multi-Award Winning Sports Brand distributed in 40 countries and sold online globally.

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We have worked with GPMD for 4 years and their work is absolutely first class, both on the development and design side, always going the extra mile to make sure we are happy. They deliver first class work and they are a fantastic and talented team to work with. To win the E-Commerce Award for the Best Fashion website was a testament to this hard work, vision and collaborative approach which they talk about but also deliver on. We would highly recommend GPMD to anyone who wants a first class website, and an approachable and collaborative approach.
Anthony Langly-Smith, Director

The Challenge

Ant and Bob approached us to resolve issues they were having with their Magento store in 2016. The site was unstable and wasn’t supporting their plans for growth.

They needed to stablise the site and build a foundation for international ecommerce.

  • Rebuild the Magento store and put it on a firm foundation
  • Launch a US warehouse to support their US website
  • Integrate with their fulfilment partner I-Fulfillment

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The Solution

In 2 months we rebuilt their Magento store with a new theme and updated modules to provide a good foundation. Working closely with their SEO, PPC and Social agencies to provide improvements in all areas.

We then launched the US warehouse in 2016 and a German warehouse in 2019 to complement their UK operations.

We then embarked on a continuous program of optimisation and improvement, launching a German website in 2017 and redesigning the site in 2018.

In 2019 Proviz won Best Fashion Ecommerce award at the Ecommerce Awards in London.

The Tech Partners Behind The Brand

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Further Reading

Get in touch. Email or call +44 20 7183 1072.

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