Founded in 2005 by sisters Rebecca and Clare, Balance Me was created to restore balance in their busy lives and improve their own well-being.
Rebecca and Clare have built a natural, eco friendly skin care brand, which provides an award winning skincare range with products designed to bring your skin and life back into balance.
The Balance Me team came to GPMD with a site which, due to a number of limitations and a legacy code base, was in need of a refresh. The original site, while functional, was one dimensional and did not allow for users to efficiently explore the breadth of the brand’s products and ranges. There was a lack of personalisation, and the UX was in need of an overhaul.
Balance Me’s specific requirements were:
- To effectively communicate their brand story to an existing, and new audience
- To deliver an ecommerce platform that would enable growth
- To build on customer acquisition and increase retention