Balance Me: Replatform to BigCommerce

Balance Me: Replatform to BigCommerce

Founded in 2005 by sisters Rebecca and Clare, Balance Me was created to restore balance in their busy lives and improve their own well-being.

Rebecca and Clare have built a natural, eco friendly skin care brand, which provides an award winning skincare range with products designed to bring your skin and life back into balance.

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The team at GPMD have helped my sister and I realise our vision and transform balanceme.com into a beautiful website that engages our customers and drives business growth. They are friendly, talented and solutions-driven and we’ve really enjoyed partnering with them as we evolve and develop our business.
Rebecca Hopkins, Co-Founder

The Challenge

The Balance Me team came to GPMD with a site which, due to a number of limitations and a legacy code base, was in need of a refresh. The original site, while functional, was one dimensional and did not allow for users to efficiently explore the breadth of the brand’s products and ranges. There was a lack of personalisation, and the UX was in need of an overhaul.

Balance Me’s specific requirements were:

  • To effectively communicate their brand story to an existing, and new audience
  • To deliver an ecommerce platform that would enable growth
  • To build on customer acquisition and increase retention

Business Impact Pre- and Post Migration (2019-2020)

25
%
Increase in Traffic
34
%
Increase in Orders
37
%
Increase in Total Revenue
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The Solution

GPMD approached the project in two parts. Firstly, we migrated the old site to the BigCommerce platform. Then, following a full redesign, we relaunched the site with Balance Me’s new branding.

A fully responsive and mobile optimised site was delivered, ensuring that the essence of the Balance Me brand, and what it represents today, were captured.

Project Highlights

  • Fully responsive mobile optimised site, following usability best practices
  • Bespoke solution for placing dynamic content anywhere throughout the site
  • Custom BigCommerce app for linking blog posts with products and categories

The Tech Partners Behind The Brand

BigCommerce
Dotdigital
Stripe
Paypal
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Further Reading

Get in touch. Email hello@gpmd.co.uk or call +44 20 7183 1072.

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