Balance Me: Replatform to BigCommerce in 2019

Founded in 2005 by sisters Rebecca and Clare, Balance Me was created to restore balance in their busy lives and improve their own well-being.

Rebecca and Clare have built a natural, eco friendly skin care brand, which provides an award winning skincare range with products designed to bring your skin and life back into balance.

No items found.
The team at GPMD have helped my sister and I realise our vision and transform into a beautiful website that engages our customers and drives business growth. They are friendly, talented and solutions-driven and we’ve really enjoyed partnering with them as we evolve and develop our business.
Rebecca Hopkins, Co-Founder

The Challenge

The Balance Me team came to GPMD in 2019 with a site which, due to a number of limitations and a legacy code base, was in need of a refresh. The original site, while functional, was one dimensional and did not allow for users to efficiently explore the breadth of the brand’s products and ranges. There was a lack of personalisation, and the UX was in need of an overhaul.

Balance Me’s specific requirements were:

  • To effectively communicate their brand story to an existing, and new audience
  • To deliver an ecommerce platform that would enable growth
  • To build on customer acquisition and increase retention

Business Impact Pre- and Post Migration (2019-2020)

Increase in Traffic
Increase in Orders
Increase in Total Revenue
No items found.

The Solution

GPMD approached the project in two parts. Firstly, we migrated the old site to the BigCommerce platform. Then, following a full redesign, we relaunched the site with Balance Me’s new branding.

A fully responsive and mobile optimised site was delivered, ensuring that the essence of the Balance Me brand, and what it represents today, were captured.

Read the second part of Balance Me's success story to find out about how they've integrated a powerful tech stack and loyalty program to drive engagement and conversions.

Project Highlights

  • Fully responsive mobile optimised site, following usability best practices
  • Bespoke solution for placing dynamic content anywhere throughout the site
  • Custom BigCommerce app for linking blog posts with products and categories

The Tech Partners Behind The Brand

No items found.

Further Reading

Get in touch. Email or call +44 20 7183 1072.

Sign up for our newsletter