In September 2025 we hosted a webinar with Gerard Keohane from StudioFoorty9 and Evan Walsh from Shopify to discuss how Shopify B2B can accelerate your online wholesale business.
Here are our key takeaways
- Shopify B2B foundations make complex wholesale simple.
Your sales reps can use companies, locations and catalogues to create a fully tailored B2B experience – from custom pricing to multi-location ordering and hierarchical user permissions. - Automation and integrations reduce friction and save time and money.
Metafields, metaobjects, admin UI extensions and the wider app ecosystem let you automate repetitive tasks and offer a better digital experience. ERP integrations and AI streamline workflows even further. - Shopify B2B is a leader driving continuous innovation.
Highlighted as a leader in the latest Forrester Wave for B2B, Shopify is constantly improving features and adding impactful tools across 6-month release cycles. 2,500 engineers work across the platform and more than 50 B2B features have been launched in the last two years. - Digital transformation is key to competitive advantage.
Younger, digitally savvy B2B buyers expect the seamless self-serve experiences they’re used to from B2C interactions and the digital experience is becoming an important factor in decision making. Shopify has seen users experience a 33% increase in self-serve ordering and 20% uplift in reordering frequency in the first six months when migrating to the platform.
We've got you covered
We’ve also pulled together a list of the resources mentioned in the session, including links to the latest Shopify B2B features release editions and Mark’s blog about customer onboarding.
- Shopify's guide to b2b apps
- B2B features released in the Summer 2025 edition (The Horizon edition)
- B2B features released in the Winter 2025 edition (The Boring edition)
- Our guide to setting up Shopify B2B
- Our guide to sucessful onboarding of B2B customers
- Our guide to b2b loyalty programs
- Whats next in b2b ecommerce in 2025
