The River Café chose to work with GPMD as their full-service agency for the ecommerce store. The re-design followed a complete and intricate design process in close collaboration with us each step of the way. Usability, efficiency and especially scalability were the main criteria, as well as bringing the aesthetic and exceptional customer experience the restaurant offered offline, online.
GPMD built and designed a Shopify website for the store (shoptherivercafe.co.uk) to offer customers an easy and seamless experience that removed friction that had previously existed. In particular, the new site provided an easier way to detail all the individual elements of an order to the two kitchens and one stock room involved.
Building the site with a strong tech stack in place, GPMD was able to provide The River Café with a more robust inventory management system, and the production and pick lists they required via one click automation. GPMD also provided The River Café with a bespoke integration platform (Apio), built exclusively and, which allowed them to gain full insights into their operations and update orders on the fly and directly through Shopify.
The launch of the new site was scheduled to coincide with the start of the holiday sales season leading up to Christmas, and with some associated PR and marketing efforts there was a healthy increase in traffic and revenue. The new site and setup helped to facilitate growth, enabling The River Café to scale its operations quickly and reduce the risk of human error. By Valentine’s Day, the ecommerce store was able to process four times as many orders as it had been able to prior to the new system.