In early 2020, Lazy Susan launched a brand new website on the ecommerce platform Shopware. The replatform allowed Lazy Susan to scale its business quickly and to facilitate connecting new integrations which increased efficiency. One such example was integrating Odoo as the ERP system, which freed up resources all round.
The team was able to:
- Streamline their operations thus simplifying inventory management
- Prioritise the functionality to set a strong foundation for business growth
Additionally, Lazy Susan added new technologies to their site to enhance customer experience. For instance, Trustpilot was added to allow for customer reviews, which is a strong lever for social proof within Lazy Susan’s growing community. FINDOLOGIC, on the other hand, was implemented for its powerful search capabilities, a key feature for Lazy Susan’s target audience.
The new setup also allowed Lazy Susan to automate a lot of its processes, significantly cutting down the time and resources needed to maintain the site. The speed of development increased and the team was able to focus on further optimising the site and building out its current tech stack. Despite the lockdown, the conversion rate continued to increase and the site saw massive growth (145% in revenue).
On the agency side, Lazy Susan chose GPMD as a development partner to improve its current onsite customer experience. Over time the relationship with GPMD has evolved into the agency acting as a trusted advisor, informing on both the ecommerce and marketing strategies. For Lazy Susan to achieve their ambitious goals, GPMD helped the ecommerce team prioritise and decide on key site projects that would achieve the strongest results. This targeted approach allowed the brand to test and finetune each element on the website.
In 2022, Lazy Susan has been closely partnering with GPMD on all areas of their online business, including operations, ecommerce and marketing. On the ecommerce side, Lazy Susan and GPMD are working on a robust infrastructure for long-term growth. On the operations side, Lazy Susan and GPMD are scaling up the functionalities for Odoo and other integrations to build a solid foundation. The agency also brought in their Marketing Director, Lena to help Lazy Susan define their key objectives to improve the marketing strategy as a part of a new service. She has also been advising Lazy Susan in building out email and social media marketing as engagement and revenue channels to drive conversions, revenue and increase the customer lifetime value.