We have essentially had the same yellow logo for over 10 years and it’s served us well. I am sorry to see it go, but also excited by the re-branding done by our very own Matt Bailey, who had this to say:
“Re-branding GPMD has felt a bit like a coming of age. These days we are somewhat older, a touch wiser and, hopefully, the new identity reflects this. It was time to say goodbye to the ‘fun’ yellow branding, and to introduce a more grown-up aesthetic.
It’s true that in recent years there has been a general ‘Helvetica-isation’ of brand logos, but for good reason - design trends come and go, but some things stay consistent, such as the appeal of a good geometric sans-serif typeface. They are able to strike a balance between functionality and craftsmanship, and a warm and friendly personality. Also part of the new logo is the dot-motif and new colour palette.
The speech bubble in the old logo was somewhat limiting, in meaning and in application. But the simple elegance of the dots and new palette opens up many more design possibilities. I am looking forward to seeing where this re-branding journey takes us.”
On reaching this milestone we have taken the opportunity to make some changes, not only to our branding, but also to our values and business strategy. Our new branding reflects a renewed drive and focus for us, delivered by a very experienced team.
This is just the start though - we are currently reworking everything from internal processes, quality control, and growing our team. I am also taking the opportunity to reflect on the first 20 years of GPMD - look out for the (rather long) blog post in December…