Bill is a seasoned ecommerce professional with a decade of experience in luxury fashion and streetwear, specialising in omni-channel retail strategies. Throughout his career at one of the UK’s most respected independent menswear stores, Bill has collaborated with some of the world’s leading brands, honing a deep understanding of the ecommerce ecosystem and how to tailor strategies to reflect brand values.

With a deep knowledge of the Shopify platform and third-party marketplaces such as Farfetch, Bill has developed a keen understanding of the intricacies of online retail operations and how successful project implementation can enhance business performance and increase brand awareness.

Bill also brings a robust background in project management, with a focus on aligning team efforts with strategic approaches and business objectives to ensure cost-effective project delivery and benefit realisation.

Outside of work, Bill enjoys listening to music, collecting records and attending live performances from bands and DJs.

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