ARAM: Replatform from Magento 1 to Magento 2

A renowned furniture brand situated in the heart of Covent Garden, London, Aram is something special and unique, not found everyday in the world of furniture.

In 1964, Zeev Aram opened a furniture store which stood out from the masses, sparking a revolution in the furniture business. The store, along with Zeev Aram, was ahead of its time bringing modern design to the forefront in London. He showcased pieces from Castiglioni and Breuer, and made them available for purchase to the general public - an unheard of act in the 60s!

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A mutually supportive working relationship is key to GPMD’s modus operandi - we want them to do their best work for us and they want us to get the best out of it. This was evident from the initial workshops, through the build processing continues with ongoing development. Matt’s designs were on exactly the right track from the outset, creating a clean and minimal online representation of the Aram Store in Covent Garden. The project was a major undertaking and GPMD rose admirably to the challenge… They’re also damn nice people to work with!
Marius Kiely, Web Editor

The Challenge

Marius came to GPMD to help with the migration from Magento 1 to Magento 2 and overhaul the design of the website. Being a high end designer furniture company we had plenty of imagery with which to craft a beautiful design.

  • Facilitate a smooth migration to Magento 2 and maintain organic traffic levels whistle doing so
  • Redesign the site with a modern high-end look and feel
  • Improve the integration with their bespoke POS system

Business Impact Pre- and Post Migration

Increase in Revenue
Increase in Conversion Rate
Increase in AOV
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The Solution

Over a 6 month project timeline we worked with the ARAM team to design a responsive site that reflects the high quality and modern design of the furniture they sell - ensuring that the products are the hero.

The website is fully integrated with their POS system syncing, Products, Stock, Orders and Shipments between the two systems.

The Tech Partners Behind The Brand

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Further Reading

Get in touch. Email or call +44 20 7183 1072.

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