Sam is passonate e-commerce geek and problem solver, enjoys taming technology.

Prior to GPMD Sam spent 11 years as retail CTO, using Magento since 2009 after experimenting with other platforms.

Sam has colourful technical background with MSc in Computer Science: started as Unix Consultant, created a consulting startup, became CTO of an Apple Premium Reseller, Apple Distributor then an e-commerce retailer. Advocates automated builds, short release cycles, haiku code, TDD. Believes in sharing and growing knowledge, training and mentoring teams.

Sam is co-organiser of the London Magento Meetup – the biggest one in the world with over 1200 members. Active on Twitter, have several open source contributions, interested in AI and machine learning.