SPIRIT.ED: Replatform to Shopware

When the founders of Vanquish Wines created 31DOVER they had their sights set on becoming the UK’s fastest growing online drinks retailer. Since then 31DOVER has rebranded to become SPIRIT.ED.

The brand prides itself on offering a highly tested and curated product list; next-day delivery as standard; and the best pricing online. 31DOVER is poised for accelerated growth in the coming years, this brand is a clear game changing business for its vertical. The 31DOVER story, it seems, is only just beginning.

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GPMD are the best agency I have worked with. They have extensive knowledge in all things tech. Not only are they problem-solvers, but they go above and beyond to help improve our websites. And to top it off, they are a friendly bunch to work with, I highly recommend them.
Olivia Delebarre, Senior Ecommerce & Performance Marketing Manager

The Challenge

GPMD was brought on to deliver a rebranded, transactional site, as well as building a solution from scratch to service the B2B side of their business. The choice of platform required it to be robust and one that could handle both sides of the business and scale over time.

  • Full rebrand and replatform
  • Increase overall conversion and improve the checkout
  • ERP Overhaul
  • Implement a solution for B2B business

Business Impact Pre- and Post Migration

Increase in Conversion Rate
Decrease in Bounce Rate
Increase in Average Order Value
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The Solution

GPMD revamped the overall design, look and feel of the brand, as well as replatforming the site from Magento 1 to Shopware.

Shopware was able to deliver on both sides of the business (b2b and b2c), and has been an integral partner of 31DOVER and GPMD.

Not only did the platform deliver on a fully transactional site ready to scale with the business, but its’ B2B suite was integral in building out 31Dover’s wholesale arc onstock.co.uk, a project built by GPMD from scratch.

ERP setup was also re-integrated, removing the single point of failure by streamlining integrations between the warehouses and the current system, thus improving communication between all parties.

The Tech Partners Behind The Brand

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Further Reading

Get in touch. Email hello@gpmd.co.uk or call +44 20 7183 1072.

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