Many amateur SEO's may still consider the meta description to be a valid ranking factor, and, in a way, I agree!! But not in the same way...
Published in June 2010 this book by Donna Spencer and published by Five Simple Steps is a fantastic overview of not only Information Architecture but also includes lots of tips to help run website development projects.
My Top 5 SEO Tools
Paul Rogers / July 14, 2011
Two of the most important factors in any SEO campaign are competitor research and benchmarking, as they help to understand what is required in order to gain competitive advantage or consolidate positioning. In order to do this research, I use a number of great SEO tools, all of which provide different types of insight into key metrics.