Planning and Discovery

Planning is one of the most important phases of a successful online project. Discovery is about GPMD finding out about your business so that we can develop the correct solution for your organisation.

The GPMD Approach

The approach we take is to sit down with all the stakeholders for the project and flesh out exactly what is needed. This usually involves competitor research, customer feedback, market positioning and making sure our approach is in-line with your business plan.

As part of our planning and discovery phase we will look at the required content and figure out the best way to structure it within your website. This is referred to as Information Architecture and is an incredibly important element of your project.

During the planning phase of a project we can also create an online marketing strategy for your website. This usually takes between 2-10 days depending on the scale of project, business and competition.

Current website performance

In order for us to set appropriate targets and goals for your new website we have to know how your current website is performing. Hopefully you'll have some analytics tracking already in place, if not we should be able to get something from the server statistics. This information will show us the amount of traffic, page views, geographical information, entry pages, exit pages, and popular content your website receives.