Ceres

Ceres are a PR and marketing company specialising in Consumer PR and Food PR. They have offices in Reading and Northampton. At the end of 2008 Ceres were undergoing a complete re-brand and a major overhaul of their website was an important part of the exercise. They needed a website that performed better in the Search Engines.

Our Solution

Allies Design took care of the re-brand and the website was overhauled first in December 2008 with a second change to the design in August 2009.

Our first step was to create a online marketing strategy, this included a comprehensive review of Ceres online competitors, key phrase research and detailed advice on the strategy for the new website.

The site was built using the SilverStripe content management system and includes a media and news centre into which Ceres upload all press releases that they create for their clients. Our strategy review highlighted the benefits of original content and, seeing as Ceres create the press releases as part of the service they offer to clients, it was clear that adding these Ceres own first was an easy win. It benefits both Ceres, with fresh content, and their clients with contextual links to their websites.

Results

Launched in October 2008 the results have been fantastic. In the first 6 months of 2009 traffic to the website has increased by 129.69% with traffic from Google up 137.46% and traffic from Yahoo up 728.57%. Visitors are finding the site from a much wider variety of searches, looking at more pages and staying longer.

Visit Ceres PR