Email Marketing

GPMD offers a managed email marketing service in partnership with Adestra.  We work with our clients to develop an email strategy that works for them.  Email marketing is a very cost-effective way to keep in contact with your existing customers and bring new opportunities and promotions to their attention.  When compared to traditional direct mailing campaigns the cost-savings are clear to see.

One of the main benefits of email marketing is measurability - each campaign is tracked and the system provides the following information and features (as well as much more):

  • Number of emails sent
  • How many recipients opened the email
  • Who clicked on what links
  • For ecommerce websites, the sales generated
  • Automated list cleaning
  • Automated unsubscribing
  • List segmentation
  • List de-duplication

This level of tracking allows our client to accurately measure their Return on Investment - the tracking offers all the analysis you need to maximise your returns.

A typical campaign will start with the design and development of an email template, which is reused for each email campaign.  The development of the email template is charged at our standard hourly or daily rate, once developed the only cost to our customers is a charge per email sent, as outlined below:

Number of emails sent Charge per Email

0 - 10,000

2p

10,000 - 20,000

1.5p

20,000+

1p

Call us now on 020 7183 1072 to see how we can help you maximise the potential in your mailing list.