Your content strategy is part of your link building strategy - Wil Reynolds at SearchLove London

Posted by Paul Rogers on 26 October 2011

Wil Reynolds is the Founder and CEO of Seer Interactive, a search marketing agency based in Philadelphia.

I first saw Wil Reynolds speak at the Distilled LinkLove event in March 2011 and I was really excited to see him present again at SearchLove. Wil's presentation was focused on how good content gets you links, providing a number of great tips for getting your content in front of the right people. 

Key takeaways from this presentation:

  • Social isn't having the impact on rankings that people want you to believe
  • Google has owned Feedburner for 5 years
  • Google has access to subscription data and isn't using it
  • Setup alerts for broken links
  • shows related domains with links going to it, amongst other features
  • Google suggest – Google product suggest has more ecommerce-orientated suggestions
  • Use social space for research
  • Postrank used to display most popular content
  • Include stats or data within emails to link prospects to show you've take time
  • Base infographics on popular content
  • Find those who commented and linked to infographics (link prospects)
  • Google Image Search > Advanced > URL – find those who are using the infographic – then contact these people and ask for links
  • Use existing data for infogaphics
  • Add quora profiles into RSS
  • “Makes peoples lives easier and you will get links”
You can still book your tickets to the New York SearchLove event here.

You can also follow Paul on Twitter or Google Plus.


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