There has been a lot of talk about x.commerce recently, but I was yet to get a clear understanding of eBay's latest initiative, this talk was a great introduction and (if I understood the aim correctly) it is a very exciting development for retailers and merchants everywhere.
John started by talking about trends and this year, before moving onto mobile, local, social and digital commerce. John outlined the current problems that many retailers are facing with integrating there operational systems. He focused particularly on the cost associated with implementing X.commerce, which is about providing a middlewear solution that enables easy integration with any system.
Currently, the platform gives merchants access to all eBay commerce products; PayPal, eBay, Magento, gsi commerce, RedLaser, where and Milo. The long-term vision is to provide an open platform that will allow any vendor to make their services available through the X.commerce platform.
In doing so, X.commerce is aiming to make integration with other systems easy and reduce the cost of doing so, giving retailers access to commerce products that were previously out of reach.
John outlined some really interesting products that they have released recently such as OpenID for PayPal (on Magento connect), PayPal Access Web and a Magento Recommendation Widget powered by the eBay product recommendation engine. These are now available for free - everything is open source.
All in all it was a very exciting talk and the potential of x.commerce looks huge. You can find out more at x.com/developers
John talked about the aim of providing offline retailers with tools currently only available to online merchants, which certainly looks interesting, so watch this space...
Next Talk: Cross Border Customer Pannel