The modern SEO's toolkit - Will Critchlow at SearchLove London 2011

Posted by Paul Rogers on 26 October 2011

Will Critchlow is the Founder & Chief Strategist at Distilled, who are the organisers of the SearchLove and LinkLove events. Will also took part in a head-to-head site analysis session with SEOmoz founder Rand Fishkin at the end of the second day.

I really enjoyed Will's presentation as it featured some great advice and resources for learning new skills outside of conventional SEO. Will listed lots of great websites and software packages that will help with automation of reports, data retrieval, learning to code and generally improve the way that SEO's go about doing things.

Key takeaways from this presentation:

  • SEO's who don't understand the technical stuff are in danger of falling behind
  • Look through your server log files to review Googlebot activity
  • Install Virtualbox on your computer (free)
  • Install Ubuntu on your virtualbox (free)
  • Learn to use the grep prompt in the command line
  • SEO's should be comfortable with wireframing
  • Balsamic is a great tool for annotating things and creating low-res wireframes
  • Skitch is a great wireframing tool for Mac users – very easy to use + integrated screenshot capabilities
  • Screenr creates instant screencasts (public screencasts)
  • Trello is a good project management tool – you can view the whole project at a glance
  • Filter by elements of html in Screaming Frog – ie: GA tracking code
  • “Tamper Data” Firefox Extension – shows the http requests your browser is making
  • Try the GA Debugger Chrome extension
  • Twitter Streaming API (Garden Hose) = free
  • Django is very easy to get used to
  • Use Github
  • Learn sql code
  • Learn jquery
  • Daily screenshot to see what a website looks like using PhantomJS
  • codex.getstat.com – historic ranking data
  • DataCouch is the data version of Github
  • Server density provides alerts for downtime etc
  • You can use terminal on Mac, but it's better to have a virtualbox as if it breaks, you can reinstall the virtualbox
  • Use the command line to find whois information
Tickets are still available for SearchLove New York!

You can also follow Paul on Twitter or Google Plus.

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