Build a great website and the visitors will come - correct? Unfortunately not - building a great website is only half the picture it is important to have a clear strategy for marketing it form the start. Your online marketing strategy might include any of the following; search engine optimisation (SEO), pay-per-click advertising (PPC), affiliate marketing, email marketing, social media marketing, banner advertising and linking up with other website to drive traffic.
Since we launched the new consumer website for the Potato Council traffic has doubled, with the increase down mainly to traffic from Google. The graphic below shows traffic to the website between 01st September 2007 and 12th March 2008, the new site was launched in October 2007 and during that month there were 11,826 visitors (7,918 from Google), during February 2008 there were 24,428 visitors (17,428 from Google).
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