The GPMD Blog

Viewing entries tagged with 'google'

Passing the Google Analytics IQ Exam

by Leo Davie on 19 Mar

My colleague Paul and I have been using Google Analytics for as long as we’ve been involved in online marketing (and, in his case, probably before) but neither of us had actually thought about testi... read more

The Google Fresher Update

by Paul Rogers on 13 Nov

On the 3rd of November 2011, Google announced the latest in a series of algorithm updates that have been implemented this year, named “the fresher update”. Google revealed that the fresher update ... read more

Google Launches Trusted Stores

by Mark Slocock on 03 Oct

Google has recently launched a new Trusted Stores program, which looks pretty interesting. The new certification for ecommerce websites measures merchants' performance on the following metrics: Shippi... read more

Adding a new reporter to Google Analytics

by Richard Johnson on 20 Sep

We often ask prospective clients if we can have access to their analytics account. This helps us uncover any issues they are having with their current website. Just in case you are unsure about how to... read more

Beginners Guide to learning Google Analytics

by Paula Clarke on 14 Sep

If you are unsure about the best way to go about familiarising yourself with Google Analytics, I have recommended some ways to get started. The main educational page for Google analytics is IQ Online ... read more