Build a great website and the visitors will come - correct? Unfortunately not - building a great website is only half the picture it is important to have a clear strategy for marketing it form the start. Your online marketing strategy might include any of the following; search engine optimisation (SEO), pay-per-click advertising (PPC), affiliate marketing, email marketing, social media marketing, banner advertising and linking up with other website to drive traffic.
Google Site Links are the sub link sshown for some sites on the search engine results page. There is no way of forcing Google to link to certain pages, because the links are selected by an automated process. There are occassions when you may want to block some pages being shown, Google allows you to do this through Google Webmaster Tools.
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