Viewing entries tagged with 'conversion'
by on 01 Dec
Richard Falconer is Head of Technical Services at Big Mouth Media. Understanding your content is vital to conversion rate optimisation. Content represents your company across the web – not just on y... read more
by on 01 Dec
Dominos have taken the IT department and merged them into the marketing department, so that everyone is aware of what is going on and can plan more effectively. What is conversion? The ratio of visito... read more
by on 01 Dec
Michael Summers Worked globally on big brands. Watched over 1000 people over the last year, gave them £200 to spend online and used eye tracking system to video the results. The most important les... read more
by on 01 Dec
Ben Jesson is CEO of Conversion Rate Experts Big problem with tools Garbage In → Garbage Out, the tools are only as good as the ideas and implementation. 1. Web Analytics Funnels Study visitors who ... read more
by on 27 Oct
Neil Hamilton, form Predictive Intent, gave a great talk about how to use product recommendations and merchandising to improve conversion rates. Neil started by explaining what e-commerce personalisat... read more
by on 27 Oct
Roger Willcocks, from ScreenPages, gave a fast paced talk that was full of tips on how to improve traffic and conversion. Roger's talk was so fast paced that I found it hard to keep up with my notes. ... read more
by on 27 Oct
Mike Rossi and Steve Deckert, who are both from Sweet Tooth (a provider of customer loyalty programs currently running on over 1,000 Magento installations) gave a fascinating talk on customer loyalty... read more
by on 03 Oct
Google has recently launched a new Trusted Stores program, which looks pretty interesting. The new certification for ecommerce websites measures merchants' performance on the following metrics: Shippi... read more
