Viewing entries tagged with 'conversion'
by on 12 Jan
I've just finished reading my latest book on conversion rate optimisation, which was Convert, by Ben Hunt of ScratchMedia. I chose the book because it had a number of good reviews on Amazon and the su... read more
by on 01 Dec
Amy is a serial entrepreneur who has built and sold a number of businesses, she is also a well known blogger, check out her Web Marketing blog. Her fast paced talk was packed with information on how ... read more
by on 01 Dec
Dr Karl Blanks is Chairman of Conversion Rate Experts (CRE) and began by outlining how he and Ben Jesson first started in conversion rate optimisation and how they tripled the sales of Modal, a teleco... read more
by on 01 Dec
Craig Sullivan is the Group Customer Experience Manager at Belron (who own Autoglass). Craig started by outlining what conversion rate optimisation is - any idea must have the goal of improving one of... read more
by on 01 Dec
Bryan Eisenburg is a professional speaker, best selling author and consultant. His Marketing Blog is also worth reading. Bryan started optimising a bulliten board on Atari 800, started Future Now in 1... read more
by on 01 Dec
The second presentation came from Paul Rouke, Head of Usability, Trainer and Consultant at PRWD Paul highlighted the main conversion principles for e-commerce: Provide Transparency Build Trust and Co... read more
by on 01 Dec
The first speaker was Dr Karl Blanks, Chairman of Conversion Rate Experts. Every website has objections, the key is to find them and eliminate them. Here are 16 Conversion Killers – keep in mind tha... read more
by on 01 Dec
Andrew Morys, CEO at Web Arts, talked about the psychology of what makes people buy, which I found fascinating and it was one of my favourites of the event. Andre started by looking at the web and w... read more
by on 01 Dec
Rory Sutherland, Vice Chairman at Ogilvy Group UK, delivered a strong presentation, which I found very entertaining and interesting. Rory started out with an example - when working on a BT project tha... read more
by on 01 Dec
Alan Coleman is CEO of OnlineAdvertising.ie and has also been awarded a gold medal award for Irish digital agency of the year. Alan covered 6 Questions: 1. What are you optimising for, Clicks or Conv... read more
