Day two of SearchLove was kicked off by Ciaran Norris, who presented on personalisation, privacy and profiles within search engines and social networks.
Ciaran's presentation was largely focused on the new cookie regulations that will restrict the data we can access through services like Google Analytics when they are reinforced here. Ciaran provided a lot of information about the new regulations that I was unaware of before, which was very interesting.
Key takeaways from this presentation:
- "If you're not paying for something, you're the product"
- Google personalisation also known as SoLoMo = Social, Local, Mobile
- 'Facebook likes' drive brands
- 27 different regulations for cookies – the changes required will depend on the country that you operate in
- The UK currently is currently within a one year grace period - after this period, we will be affected by the new regulations
- Now is the time that people need to research and prepare for the new regulations
- The Unsocial app helps you to engage with people that are similar to you
- We don't know which products we want yet - which is why we need adverts
- Engagement is a better way to measure progress on line than rankings or traffic
- TV advertising won't die out - it'll just become a part of media advertising
- Do an audit of the third party cookies you have on your website