I often end up in conversations with potential clients telling me they want to build a website like Net-a-Porter. My response is always the same: "Are you sure?" It's easy to look at a successful website and think "that can't be too difficult".
Here's a behind the scenes look at Net-a-Porter. You'll soon realise that this is a very large operation and requires a huge investment.
In this video is Natalie Massenet, she started her e-boutique 10 years ago.
Key facts about Net-a-Porter:
- initial investment of £850,000 in 2000.
- No. 83 in the Internet Retailer Top 500 Guide as of June 2010 (#1 is Amazon.com Inc)
- 2009 sales were approximately £115m
- In 2010 the company was bough by Compagnie Financière Richemont SA for £350m
If you are into Net-a-porter apparently the the next hot trend is Gilt, an invite only, time based auction website for luxury goods.