Mobile Internet Usage Statistics

Posted by Paul Rogers on 29 November 2011

Over the last few years, we have seen an incredible increase in the amount of smartphone users and those using their mobile device to browse the internet - which has introduced a huge opportunity for businesses. 

I was recently looking for statistics on mobile marketing and found information really hard to come of, so I thought I would share the statistics revealed at the Google Engage event that I attended last week.

  • The number of mobile subscribers is going to double in the next year
  • There were 300m mobile subscribers in 2010
  • Predictions suggest that mobile internet usage will outpace desktop by 2015 - Google believe that this could happen by the end of 2012
  • 85% of the world's population has wireless access
  • There are currently 23m UK mobile Internet users
  • 15% of the UK population = mobile-only home
  • 68% of mobile phone users use their mobile in retail stores
  • 24% of mobile users intentionally carry their mobile phone for in-store price comparison
  • 79% of online advertisers don't have a mobile optimised site
  • 28% of people who see a mobile ad take action
  • Amazon has already recorded four billion mobile sales
  • A third of flowers sold on Mother's Day were through mobile devices
  • Around 12% of traffic within the online travel and finance industries is through mobile devices
  • Facebook pages drive 80% of newsletter sign-up's through mobiles

You can now read my blog post on 2012 mobile internet statistics.

You can also follow Paul on Twitter or Google Plus.

Categories: Online Marketing (48)

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