How brands should do SEO - Martin Macdonald at SearchLove London 2011

Posted by Paul Rogers on 26 October 2011

Having enjoyed his incredible presentation at the Distilled LinkLove event back in March, I was really looking forward to seeing Martin talk at SearchLove this time around - and his presentation didn't disappoint.

Martin, who is now working for OMD UK (previously of Seatwave), outlined some of the challenges of working on big brand clients as opposed to smaller, more agile companies.

Martin also introduced a petition which is designed to try and prevent Google from taking away further Google Analytics data - you can sign it here.

Key takeaways from this presentation:

  • Big brands don't rank automatically – but SERP's will change
  • Big brands were overtaken by companies like Amazon, eBay etc on the internet – very few pre-internet retailers have big online presence
  • Most big brand companies have horrible sites
  • The search term 'soft drinks' only returns two well-known brands
  • museumofme created by intel = very impressive use of Facebook data
  • This is a great piece of linkbait
  • The biggest brand is the bible – the religious followers are like brand evangelists
  • Find brand evangelists – people who love your brand
  • You need to love your brand too
  • keywordtransparency.com – Martin's petition to stop Google from taking our data away

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