We have been having problems with the primary font on The Watch Gallery, the font we are using is only available from Fontdeck, a service that allows you to use licensed fonts on your website. We currently pay a yearly fee for the privilege, but are less than impressed with the results.
In the video below you can clearly see the flash of the font being rendered, something I believe is unacceptable for a service that charges a yearly fee. This rendering of the font is likely to adversely effect a customers experience when browsing the website.
There are serveral reasons why this method of delivering fonts is fundamentally flawed:
- The font can't be cached meaning it is downloaded on every page view - rather than once on the first page view.
- The 'flash' does not build the customers trust in the website
We contacted Fontdeck about the problem and were told our only option is to upgrade to the enterprise edition which would allow us to store the font in a CDN, the cost? $2,000 per year just to use the font.
Of course we could just use a different font, but this font is part of their branding and is supposed to be available for use on websites. What does everyone else think - am I asking too much for wanting a beautiful font that can be cached and served from our servers without paying $2,000 per year?