Viewing entries posted in December 2011
by on 01 Dec
Rory Sutherland, Vice Chairman at Ogilvy Group UK, delivered a strong presentation, which I found very entertaining and interesting. Rory started out with an example - when working on a BT project tha... read more
by on 01 Dec
Alan Coleman is CEO of OnlineAdvertising.ie and has also been awarded a gold medal award for Irish digital agency of the year. Alan covered 6 Questions: 1. What are you optimising for, Clicks or Conv... read more
by on 01 Dec
Richard Falconer is Head of Technical Services at Big Mouth Media. Understanding your content is vital to conversion rate optimisation. Content represents your company across the web – not just on y... read more
by on 01 Dec
Dominos have taken the IT department and merged them into the marketing department, so that everyone is aware of what is going on and can plan more effectively. What is conversion? The ratio of visito... read more
by on 01 Dec
Michael Summers Worked globally on big brands. Watched over 1000 people over the last year, gave them £200 to spend online and used eye tracking system to video the results. The most important les... read more
by on 01 Dec
Ben Jesson is CEO of Conversion Rate Experts Big problem with tools Garbage In → Garbage Out, the tools are only as good as the ideas and implementation. 1. Web Analytics Funnels Study visitors who ... read more
