Showing posts in: Online Marketing
Passing the Google Analytics IQ Exam
Leo Davie / March 19, 2012
My colleague Paul and I have been using Google Analytics for as long as weve been involved in online marketing (and, in his case, probably before) but neither of us had actually thought about testing our prowess until recently when our colleague Mark suggested that we both take the Google Analytics IQ Exam.
Website migration projects (moving an existing website onto a new CMS platform) are notorious for causing short-term and long-term drops in search engine positioning and traffic, especially when you're making big changes. As someone that has been very nervous when approaching these kinds of projects in the past, I thought I would write a quick blog post / case study on a recent migration project that we worked on with one of our clients.
The past, present and future of link bait - Hannah Smith at SearchLove London 2011
Paul Rogers / October 26, 2011
Hannah Smith works as an SEO Consultant for Distilled, who are the organisers of the SearchLove conference. Having never heard Hannah talk at an event before this conference, I didn't really no what to expect - but, to summarise her presentation in one word, it was "awesome", definitely one of my favourites of the event.