Showing posts in: Learning & Research
The past, present and future of link bait - Hannah Smith at SearchLove London 2011
Paul Rogers / October 26, 2011
Hannah Smith works as an SEO Consultant for Distilled, who are the organisers of the SearchLove conference. Having never heard Hannah talk at an event before this conference, I didn't really no what to expect - but, to summarise her presentation in one word, it was "awesome", definitely one of my favourites of the event.
Many amateur SEO's may still consider the meta description to be a valid ranking factor, and, in a way, I agree!! But not in the same way...
My Top 5 SEO Tools
Paul Rogers / July 14, 2011
Two of the most important factors in any SEO campaign are competitor research and benchmarking, as they help to understand what is required in order to gain competitive advantage or consolidate positioning. In order to do this research, I use a number of great SEO tools, all of which provide different types of insight into key metrics.