Viewing entries in category Learning & Research
by on 01 Dec
Craig Sullivan is the Group Customer Experience Manager at Belron (who own Autoglass). Craig started by outlining what conversion rate optimisation is - any idea must have the goal of improving one of... read more
by on 01 Dec
Bryan Eisenburg is a professional speaker, best selling author and consultant. His Marketing Blog is also worth reading. Bryan started optimising a bulliten board on Atari 800, started Future Now in 1... read more
by on 01 Dec
The first speaker was Dr Karl Blanks, Chairman of Conversion Rate Experts. Every website has objections, the key is to find them and eliminate them. Here are 16 Conversion Killers – keep in mind tha... read more
by on 01 Dec
Andrew Morys, CEO at Web Arts, talked about the psychology of what makes people buy, which I found fascinating and it was one of my favourites of the event. Andre started by looking at the web and w... read more
by on 01 Dec
Rory Sutherland, Vice Chairman at Ogilvy Group UK, delivered a strong presentation, which I found very entertaining and interesting. Rory started out with an example - when working on a BT project tha... read more
by on 01 Dec
Alan Coleman is CEO of OnlineAdvertising.ie and has also been awarded a gold medal award for Irish digital agency of the year. Alan covered 6 Questions: 1. What are you optimising for, Clicks or Conv... read more
by on 01 Dec
Richard Falconer is Head of Technical Services at Big Mouth Media. Understanding your content is vital to conversion rate optimisation. Content represents your company across the web – not just on y... read more
by on 29 Nov
Christmas shopping is in full swing now and I can see many online retailers who have left it very late to promote their products. Here's my top 10 things you can do (quickly) to increase your festive ... read more
by on 27 Oct
Roy, CEO and Co-Founder of Magento, kicked off his talk by answering the question 'Why are we (Magento) here in the UK', the answer was because the UK is Europe's leading e-commerce market and was val... read more
by on 27 Oct
There has been a lot of talk about x.commerce recently, but I was yet to get a clear understanding of eBay's latest initiative, this talk was a great introduction and (if I understood the aim correct... read more
