by on 01 Dec
The second presentation came from Paul Rouke, Head of Usability, Trainer and Consultant at PRWD Paul highlighted the main conversion principles for e-commerce: Provide Transparency Build Trust and Co... read more
by on 01 Dec
The first speaker was Dr Karl Blanks, Chairman of Conversion Rate Experts. Every website has objections, the key is to find them and eliminate them. Here are 16 Conversion Killers – keep in mind tha... read more
by on 01 Dec
Andrew Morys, CEO at Web Arts, talked about the psychology of what makes people buy, which I found fascinating and it was one of my favourites of the event. Andre started by looking at the web and w... read more
by on 01 Dec
Rory Sutherland, Vice Chairman at Ogilvy Group UK, delivered a strong presentation, which I found very entertaining and interesting. Rory started out with an example - when working on a BT project tha... read more
by on 01 Dec
Alan Coleman is CEO of OnlineAdvertising.ie and has also been awarded a gold medal award for Irish digital agency of the year. Alan covered 6 Questions: 1. What are you optimising for, Clicks or Conv... read more
by on 01 Dec
Richard Falconer is Head of Technical Services at Big Mouth Media. Understanding your content is vital to conversion rate optimisation. Content represents your company across the web – not just on y... read more
by on 01 Dec
Dominos have taken the IT department and merged them into the marketing department, so that everyone is aware of what is going on and can plan more effectively. What is conversion? The ratio of visito... read more
by on 01 Dec
Michael Summers Worked globally on big brands. Watched over 1000 people over the last year, gave them £200 to spend online and used eye tracking system to video the results. The most important les... read more
by on 01 Dec
Ben Jesson is CEO of Conversion Rate Experts Big problem with tools Garbage In → Garbage Out, the tools are only as good as the ideas and implementation. 1. Web Analytics Funnels Study visitors who ... read more
by on 29 Nov
Christmas shopping is in full swing now and I can see many online retailers who have left it very late to promote their products. Here's my top 10 things you can do (quickly) to increase your festive ... read more
