A lot of the work we do here at GPMD is in the area of ecommerce and, like many other agencies, our framework of choice is Magento. As Im sure youre aware, its becoming increasingly important for websites to be device agnostic, so I set myself the rather daunting task (if you've ever worked with Magento before you'll know what I mean) of creating a responsive Magento base theme; one which we could use as a starting point for our own projects, but also one that we could release to the wider community as a kind of starter, or base responsive framework/theme.
2012 Mobile Internet Usage Statistics
Paul Rogers / March 30, 2012
Last year, I wrote an article about mobile internet usage in 2011, after attending a Google Engage event which was heavily focused on mobile marketing. Earlier this week, I attended the latest Westminster eForum event, which was titled The Future of Mobile and shared the same focus on mobile. ..
Passing the Google Analytics IQ Exam
Leo Davie / March 19, 2012
My colleague Paul and I have been using Google Analytics for as long as weve been involved in online marketing (and, in his case, probably before) but neither of us had actually thought about testing our prowess until recently when our colleague Mark suggested that we both take the Google Analytics IQ Exam.
Website migration projects (moving an existing website onto a new CMS platform) are notorious for causing short-term and long-term drops in search engine positioning and traffic, especially when you're making big changes. As someone that has been very nervous when approaching these kinds of projects in the past, I thought I would write a quick blog post / case study on a recent migration project that we worked on with one of our clients.