Often, finding new link prospects is a difficult task, especially if you've already covered all of the obvious opportunities. These tips, which are designed to combat link building fatigue, will also help you to utilise relationships that you already have, some of which you won't even be aware of!
Tip 1: Find out who's driving traffic to your website
Looking at incoming traffic from other websites is a great way of finding links that may have gone undetected. These websites are obviously linking to you or promoting you in some way, so why not approach them, have a chat and see if you can get a more prominent link.
I always recommend sending a personal email stating that you noticed that their website is driving traffic to your site, thanking them and then maybe suggesting a guest post, review or anything else that could generate a valuable link to your website.
Tip 2: Get back in touch with old targets
If you have previously tried and failed to get a link from blogs or websites that you really wanted, why don't you try again! I have spent hours on the phone, sending emails and even speaking in person to try and get single links in the past, and they're usually worth the time.
If you've tried sending emails or written letters, phone them! If you've had a conversation via email that resulted in a 'no', email them again or give them a call with a new idea.
If you can successfully make the recipient understand the benefits of them adding the link, you can get pretty much any link you want. It is hugely important to plan thoroughly, build a really solid strategy and sell the benefits in a clear and digestible way.
Also, webmasters and marketing professionals move jobs a lot, so if you've not spoken to someone for a while, they may have left – giving you a whole new angle; “I was speaking with your colleague around one year ago about X, but we never got around to finalising it”. Looking at the website's about section can you usually tell you if there have been changes.
Tip 3: Look at who's already linking to your blog content
If your blog is regularly updated with interesting content, you should have acquired lots of great links over time. Now that you have these details, you should build a list of the websites and add in contact details.
The next step is to send a quick email (semi-personalised) thanking them for the link to the post and complimenting their website. Then, if you get a reply, you could offer to do a guest blog post on their blog, ask them to review your product/service/website, ask them to add a link to their blogroll, discuss a collaboration project, or just generally try to build a relationship or get a better link.
If you don't get a reply, you could try sending a second email or even just making a quick phone call. If the link is coming from a blog post, try to get in touch with the author of the post, as they are likely to respond better to the compliment.
Tip 4: Get involved in your local community
Local websites are really good opportunities to build cost-effective links in a natural way, whilst also giving a bit back to your local community. There are lots of ways that you can build links in this way, such as sponsoring your local sports teams, donating to local charities, letting smaller companies use your resources, contacting local town and village websites and lots more.
Also, if you're the right kind of company, you could contact local hotels and information websites and suggest that they add your website to their list of local attractions (or suggest that they create one).
Tip 5: Get links from customers
It's an on-going debate as to which fields should and shouldn’t be included in your checkout pages, and the general consensus is the fewer the better. However, if you have an e-commerce website and you're building a database of thousands of people, imagine if 10% of those people provided details of their websites – it has to be worth it!
By simply adding 'web address' as an optional field, you have the facility to send follow-up emails to customers offering them the chance to get a discount, a free product or just their money back if they review the product they ordered or link back to the website.
This is a really good tactic with bloggers, although I find that personalised emails are worth the extra time.