5 Magento Plugins for Improving Customer Experience
Leo Davie / August 2, 2015
In order to improve the user experience for their shoppers, many Magento stores will utilise plugins - we take a look at five of the best Magento U/X plugins below:
1. Blog Extension Plugin
One of the best ways of improving the customer experience for shoppers is to have a blog section on your site overflowing with information, guides and tips that your consumers can engage with and share.
Whilst having a blog isn't essential for an ecommerce store, it is a great way of providing additional organic traffic and will help keep your customers engaged with your brand.
Fishpig is one of the best in the business when it comes to Wordpress integration and if you want to create an engaging blog on your ecommerce store, this is a good place to start.
2. Product Recommendation Plugin
When shopping online, customers will often be swayed by product recommendations at various points during the checkout process and having a plugin that makes sensible recommendations of similar products is is going to be beneficial in improving the conversion rate of your store.
It's impossible to ignore the fact that people arrive on an ecommerce store with browsing in mind and when they are recommended products along the lines the ones they are looking at, it is hugely influential in driving sales. Nosto provide a fantastic product recommendation plugin for Magento stores.
3. Full Page Cache Plugin
When it comes to ecommerce in today's day and age, there are few gripes that will see consumers navigate away from your store more hastily than a slow loading site and this is why plugins like Full Page Cache are so popular amongst stores operating on the Magento platform.
A rapid site that loads pages quickly and efficiently will be one of the biggest factors in helping to improve conversion on an ecommerce store and the Full Page Cache Plugin for Magento deploys various tactics to reduce server and database load which, in turn, helps to ensure your product pages load quickly and don't lead to frustrated shoppers navigating away from your site.
4. Search Plugin
Most ecommerce stores today will stock multiple brands and consumers typically know what they want when they arrive on a website so making it as simple as possible for them to find the brands they want is a must and that's why using a Search plugin is a good idea when it comes to enhancing the user experience of your ecommerce store.
A Search plugin, such as Algolia, will allow you to really capitalise on the search bar of your website to provide exactly the results that your shoppers are looking for which is pivotal to the success of your ecommerce store. If you've an awful lot of brands on your website, a plugin like this will make a big difference to the user experience of your consumers and increase the chances of conversion as a result.
5. Review Plugin
Being able to leave reviews on products is a great trust indicator for online consumers and finding a Magento plugin that lets you do this on your online store effectively can be difficult but one of the best at there is Yotpo which has many features that are beneficial to Magento stores such as the ability to send post purchase emails, better social integration and better ranking algorithms.
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