2012 Mobile Internet Usage Statistics

Posted by Paul Rogers on 30 March 2012

Last year, I wrote an article about mobile internet usage in 2011, after attending a Google Engage event which was heavily focused on mobile marketing. Earlier this week, I attended the latest Westminster eForum event, which was titled ‘The Future of Mobile’ and shared the same focus on mobile. The half-day conference was all about mobile marketing and featured contributions from a number of excellent speakers, including David Dyson (CEO) of Three UK, Ian Carrington of Google, David Stewart from Ofcom, Jake Berry (an MP), Nicholas Blades of Telefonica O2 and Paul Morris from Vodafone

Like the Google event, there were lots of great statistics referenced at this event, so I thought I'd write a similar blog post this time around. Here are some of the key statistics from the event:

  • There are more mobile phones in the UK than people
  • The number of smartphone searchers doubles every two months
  • eBay sells something via a mobile phone every two seconds
  • In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)
  • Smartphone sales overtook PC sales last year (two years earlier than expected)
  • In three years time, tablet sales will be bigger than PC sales
  • Smartphone sales will continue to grow – will be 3 times the sales of pc’s
  • 52% of UK mobile phone users have a smartphone
  • 28% of internet usage is from a mobile phone
  • 19% of search queries in the travel industry are from mobiles (was 11% in 2011)
  • 16% of search queries in retail are from mobiles (was 10% in 2011)
  • 19% of search queries in the entertainment industry are from mobiles (was 10% in 2011)
  • 20% of all YouTube views are from a mobile device
  • Mothers day 2012 – 50% of all online sales came from mobile devices
  • 28% of people in the UK have purchased something using their phone
  • eBay forecasts $8 billion in mobile sales this year (one sale per second)
  • Average of 4 Ferraris sold on a mobile phone every month
  • 49% of all Paddy Power bets made from mobile devices
  • 40 different NFC compatible handsets available at the moment
  • Orange have sold 500,000 NFC-compatible phones in France & the UK
  • 40% of mobile searches have local intent
  • 12% of UK population have a tablet
  • Tablet sales growing 378% year on year
  • 38% of UK tablet owners spend more time on their tablet than watching TV
  • 23% increase in search queries from tablets after Christmas day (due to them being given as presents)
  • 11% increase in mobile searches after Christmas day
  • 53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example)
  • Total of $241 billion in mobile transactions in 2011
  • There are regular mobile transactions with value over $5,000
  • Whatsapp is made up of just 20 people
  • 86% of all adults own at least one mobile phone
  • Most 3g data used by a single user in February 2012 was 573GB
  • Total international travelling data used for the same month was 350GB
If you have anything to add to this article or would like to ask a question, please do so in the comments section below. You can also follow Paul on Twitter and Google Plus.

Comments (4)

  • Paul Paul on June 12th, 2012

    Thanks for the comments guys.

    @Pete: I agree that this statistic is probably an indication that a lot of people booked flowers in a rush.

    @Charlie: Well spotted, this was a typo, just to be sure I've removed it but I'm pretty sure it was 100,000, which sounds a lot more realistic.

  • Lois Lois on July 5th, 2012

    These are some great facts! Can't believe so many people risk buying a Ferrari on their mobile phone!

  • Amy Amy on September 4th, 2012

    These statistics are truly staggering, although it's exciting to be in the mobile generation. I found it helpful to see these kind of statements translated into graphs <a href="http://www.mobilestatistics.com">Mobile Stats</a>

  • Richard Richard on October 18th, 2012

    Interesting stats! Does this mean that if Paddy Power have nearly half their punters betting on mobiles, ultimately nobody will be using their shops?

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